taz | BIRD UX https://birdux.studio/en Boutique UX Agentur in Mannheim und Berlin Mon, 06 Oct 2025 17:55:39 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.1 https://birdux.studio/wp-content/uploads/2025/06/favicon-32x32-1.png taz | BIRD UX https://birdux.studio/en 32 32 The taz publishing house successfully goes online with a new design of the publishing pages https://birdux.studio/en/taz-ux-design/ Wed, 18 Oct 2023 15:34:47 +0000 http://neu.thegeekettez.com/?p=21841 In September this year, the renowned taz publishing house carried out a relaunch that marked the start of a new chapter for taz, as the publisher replaced the printed newspaper with a purely digital one during the week. The aim was therefore to focus on improving the user experience of taz's digital products so that the future of the publishing house remains secure. This process focussed on two areas: The further development of the taz App (case study) and the further development of the taz online (the taz publishing pages) and has been supported by us in close co-operation with the creative minds and employees of the taz over the last three years.

UX support for the taz

In an intensive research and workshop phase, we helped the publishing house to concretise, define and sharpen its vision and goals for the new publishing division. This enabled the team to lay the foundations for a forward-looking direction. Following this phase, we had the opportunity to further refine this vision through interaction design and information architecture. All of this contributed to the development of a user-friendly and well thought-out system that is tailored to the needs of the readers.

We also supported the development of taz's new design system, which helped to create an aesthetically pleasing yet functional interface that represents the company's brand identity in an innovative way.

The relaunch of the taz publishing pages marks an important milestone in the history of the publishing house and reflects the continuous adaptation to the changing requirements of the media landscape. It was a pleasure for us to be able to contribute to the successful realisation of this transformation in order to help secure the future of taz.

We are eagerly awaiting readers' reactions to this new development and look forward to the exciting content that will be presented in this new era.

Now live: The online publishing pages of the @tazgezwitscher. 🎉 Subscriptions have already increased. 🎉🎉 Many thanks to Markus Mender and his team! 🎉🎉🎉This is the first visible part of our relaunch for taz on the web: https://t.co/s6ltIxZhMj pic.twitter.com/Q25wWhy7Qy

- Katrin Gottschalk (@k_gottschalk) September 13, 2023

More about the participating companies

About the taz publishing house: The taz, the "tageszeitung", is one of the best-known independent daily newspapers in Germany and stands for high-quality journalism and social commitment.

AddressFriedrichstr. 21, 10969 Berlin
Website: www.taz.de
Press release of the taz to the relaunch: https://taz.de/13092023/!5960216/ 

About The Geekettez GbR: The Geekettez are a research and user experience design studio based in Berlin and Mannheim. We specialise in experience design for cross-platform digital products and services. We have been supporting companies and organisations with user research, UX strategy, interaction and visual design since 2011.

AddressRheindammstraße 19, 68163 Mannheim
Website: www.thegeekettez.com

]]> We are delighted to receive bronze at ADC 2021 for the taz app. https://birdux.studio/en/we-are-happy-about-bronze-at-the-adc-2021-for-the-taz-app/ Fri, 28 May 2021 10:09:00 +0000 http://neu.thegeekettez.com/?p=13080 Our customer taz, the daily newspaper has made it onto the winners' podium of the Art Directors Club (ADC) with its new app! The app was awarded a bronze nail in the "Editorial - Newspaper - Redesign" category. In order to ensure future viability in a time without a printed daily newspaper and without a corresponding newspaper layout, the new app completely emancipates itself from the newspaper layout and no longer controls navigation between the pages of an issue and within the pages via the page view, as was previously the case. 

We support the app process within the digital transformation of taz with regard to user experience and usability - e.g. with usability tests and subsequent conceptual optimisations as well as continuous UX consulting.

We are delighted for the whole team! 

To the message https://blogs.taz.de/hausblog/taz-app-gewinnt-bronze-nagel-bei-design-award/

Photo
Lena Kaiser, taz.

Since 2011, we have been supporting organisations and companies with user experience and usability consulting and jointly establishing a value-oriented and human-centred development philosophy for digital products. We are happy to let you Enquiry some of our case studies.

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