{"id":12804,"date":"2022-05-06T13:00:50","date_gmt":"2022-05-06T11:00:50","guid":{"rendered":"http:\/\/neu.thegeekettez.com\/?p=12804"},"modified":"2023-01-30T17:34:10","modified_gmt":"2023-01-30T16:34:10","slug":"ux-inclusive-feminist-hci","status":"publish","type":"post","link":"https:\/\/birdux.studio\/en\/ux-inklusiv-feministische-hci\/","title":{"rendered":"Lecture: UX - but inclusive please: A plea for a feminist perspective on HCI"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Technology is not neutral. We're inside of what we make, and it's inside of us. We're living in a world of connections - and it matters which ones get made and unmade\".<\/p>\n<cite>- Donna Haraway, 1997<\/cite><\/blockquote>\n\n\n\n<p>Last year, we were invited to contribute to two events - one was the<a href=\"https:\/\/www.kompetenzzentrum-usability.digital\/events\/highlights-2021\/uig-tagung-2021\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;UIG conference in September 2021<\/a>&nbsp;as well as with the&nbsp;<a href=\"https:\/\/wud-berlin.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Berlin World Usability Day<\/a>&nbsp;in November with the topic \"Trust, ethics and integrity. It is precisely this topic that has gained a lot of momentum in the tech industry in recent years: On the one hand, the much-discussed topic of inclusion and diversity in design and, on the other, the topic of ethics in relation to digital technologies, which has been gaining momentum in the industry for several years. We have already briefly discussed the relevance of both topics in our&nbsp;<a href=\"https:\/\/birdux.studio\/en\/whats-coming-remains-2020\/\">Post \"What's coming\/remaining in 2020?<\/a>\" discussed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technologisation of our everyday lives as a social process<\/h2>\n\n\n\n<p>The quote from Donna Haraway mentioned at the beginning is actually more relevant than ever, as digital technologies are omnipresent and determine our everyday lives in many ways. But who actually decides what all these digital products and services look like? Who designs and develops these products\/services? This question is particularly relevant as the digitalisation and therefore the technologisation of our everyday lives is not just a purely technological process, but also a&nbsp;<em>more social&nbsp;<\/em>process is. Technology is often portrayed as \"neutral\" or even \"objective\" - but it is not. Existing social inequalities and social constructs, such as gender, come to light or are held up to us like a mirror, sometimes with considerable consequences.<\/p>\n\n\n\n<p>Stereotypes that we are not even aware of can be directly transferred to our digital products and services. Digital assistants, for example, are equipped with a female voice as standard, which corresponds to the prevailing feminine stereotype and reinforces it. Another example: The credit card (Apple Card) introduced by Apple in 2019 hit the headlines because the algorithm granted women many times less credit than men with the same income.<\/p>\n\n\n\n<p>In this short 20-minute presentation, Stefanie sheds light on what these implicit social constructs mean for the development of digital technologies and what consequences we should draw from them. Have fun watching!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/youtu.be\/PndW3UR_p1s\" title=\"WUD Berlin 2021 - Stefanie Kegel \/ UUX - but inclusive please\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/PndW3UR_p1s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u201cTechnology is not neutral. We&#8217;re inside of what we make, and it&#8217;s inside of us. We&#8217;re living in a world of connections \u2013 and it matters which ones get made and unmade\u201d. \u2013 Donna Haraway, 1997 Letztes Jahr waren wir mit einem Beitrag auf gleich zwei Veranstaltungen eingeladen \u2013 einmal der&nbsp;UIG Tagung im September 2021&nbsp;als [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:ugb\/blockquote {\"uniqueClass\":\"ugb-a1ad3b2\"} -->\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-a1ad3b2 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block\" id=\"\"><style>.ugb-a1ad3b2 .ugb-blockquote__quote{width:70px !important;height:70px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg viewBox=\"0 0 50 50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">\u201cTechnology is not neutral. We're inside of what we make, and it's inside of us. We're living in a world of connections \u2013 and it matters which ones get made and unmade\u201d.<br>\u2013 Donna Haraway, 1997<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n<!-- \/wp:ugb\/blockquote -->\n\n<!-- wp:paragraph -->\n<p>Letztes Jahr waren wir mit einem Beitrag auf gleich zwei Veranstaltungen eingeladen \u2013 einmal der<a href=\"https:\/\/www.kompetenzzentrum-usability.digital\/events\/highlights-2021\/uig-tagung-2021\"> UIG Tagung  im September 2021<\/a> als auch beim <a href=\"https:\/\/wud-berlin.de\/\">Berliner World Usability Day<\/a> im November mit dem Thema \"Vertrauen, Ethik und Integrit\u00e4t.  Genau dieses Thema hat in den letzten Jahren viel Fahrt in der Tech Branche aufgenommen: Einmal der gro\u00dfdiskutierte Themenblock Inclusion und Diversity im Design sowie das in der Branche seit einigen Jahren verst\u00e4rkt aufkommende Thema der Ethik  bezogen auf digitale Technologien. Die Relevanz beider Themen hatten wir bereits kurz in unserem <a href=\"https:\/\/birdux.studio\/was-kommt-bleibt-2020\/\" data-type=\"post\" data-id=\"12085\">Post \"Was kommt\/bleibt 2020?<\/a>\" diskutiert. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Technologisierung unseres Alltags als ein sozialer Prozess<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Das eingangs genannte Zitat von Donna Haraway ist tats\u00e4chlich aktueller denn je, denn digitale Technologien sind allgegenw\u00e4rtig und bestimmen in vielerlei Hinsicht unseren Alltag. Doch wer entscheidet eigentlich wie all diese digitalen Produkte und Services aussehen? Wer gestaltet und entwickelt diese Produkte\/Services? Diese Fragestellung ist insbesondere deshalb relevant, da die Digitalisierung und somit die Technologisierung unseres Alltags nicht nur ein rein technologischer sondern eben auch ein <em>sozialer <\/em>Prozess ist. Technologie wird zwar gerne als \u201eneutral\u201c oder gar \u201eobjektiv\u201c  dargestellt \u2013 ist es aber nicht. Bereits bestehende gesellschaftliche Ungleichheiten sowie soziale Konstrukte wie zB das Geschlechterkonstrukt (Gender) kommen dadurch mit teils erheblichen Konsequenzen ans Tageslicht bzw werden uns wie ein Spiegel vorgehalten.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Stereotype, \u00fcber die wir uns gar nicht bewusst sind, k\u00f6nnen sich direkt auf unsere digitalen Produkte und Services \u00fcbertragen. Digitale Assistent*innen sind z.B standardm\u00e4\u00dfig mit einer weiblichen Stimme ausgestattet, was dem vorherrschenden femininen Stereotyp entspricht welcher damit verst\u00e4rkt wird. Ein weiteres Beispiel: Die 2019 von Apple eingef\u00fchrte Kreditkarte (Apple Card) kam in die Schlagzeilen, da bei gleichen Eink\u00fcnften Frauen durch den Algorithmus ein um ein vielfaches geringerer Kredit gew\u00e4hrt wurde als M\u00e4nnern.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In diesem kurzen 20 min\u00fctigen Vortrag beleuchtet Stefanie, was diese impliziten sozialen Konstrukte f\u00fcr die Entwicklung digitaler Technologien bedeuten und welche Konsequenzen wir daraus ziehen sollten. Viel Spa\u00df beim ansehen! <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/PndW3UR_p1s\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/PndW3UR_p1s\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Titelbild\/Image Source: Photo by <a href=\"https:\/\/unsplash.com\/es\/@little_klein?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Vitolda Klein<\/a> on <a href=\"https:\/\/unsplash.com\/collections\/36556507\/stress?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[94],"class_list":["post-12804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio-news","tag-vortrag"],"_links":{"self":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/12804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/comments?post=12804"}],"version-history":[{"count":0,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/12804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media\/12811"}],"wp:attachment":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media?parent=12804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/categories?post=12804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/tags?post=12804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}