{"id":12825,"date":"2022-06-08T16:44:31","date_gmt":"2022-06-08T14:44:31","guid":{"rendered":"http:\/\/neu.thegeekettez.com\/?p=12825"},"modified":"2023-08-03T10:27:05","modified_gmt":"2023-08-03T08:27:05","slug":"ux-maturity-models","status":"publish","type":"post","link":"https:\/\/birdux.studio\/en\/ux-maturity-models\/","title":{"rendered":"Lecture: UX maturity and what it means for your project"},"content":{"rendered":"<p>UX maturity is omnipresent in projects, whether it is discussed or not. This is because UX maturity describes a company's understanding of user-centred design &amp; its capacity to systematically work and deliver user-centred results.<\/p>\n\n\n\n<p>UX maturity models are the hierarchical arrangement of this understanding and capacity. At each level, there are typical company attributes that give us an indication of what we can achieve in terms of user-centred design. Because if we want to achieve too much too soon, there is a high probability that we will miss targets, overburden companies and ultimately deliver results that disappear into drawers instead of being used.&nbsp;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/birdux.studio\/wp-content\/uploads\/2022\/06\/funny-cake-fails-expectations-reality-bored-panda.jpg\" alt=\"\" srcset=\"https:\/\/birdux.studio\/wp-content\/uploads\/2022\/06\/funny-cake-fails-expectations-reality-bored-panda.jpg 1210w, https:\/\/birdux.studio\/wp-content\/uploads\/2022\/06\/funny-cake-fails-expectations-reality-bored-panda-980x374.jpg 980w, https:\/\/birdux.studio\/wp-content\/uploads\/2022\/06\/funny-cake-fails-expectations-reality-bored-panda-480x183.jpg 480w\" width=\"1210\" height=\"462\"><\/p>\n\n\n\n<p>When we take on too much too soon, the result is sometimes different than expected. Source: Bored Panda<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">In this process, UX maturity models are to be understood as guidelines that help to gain insights and generate ideas, which in turn should inspire realisable actions.<\/h4>\n\n\n\n<p>If we know what maturity level we are at, we can achieve better, more effective results. This is because we remain realistic in our plans and define achievable goals. This makes our work as UX designers more sustainable, as it actually helps companies move forward. In addition, achieved goals motivate companies to continue working on their UX maturity in order to gradually achieve a user-centred approach. Why is this important? Because good design is good for business!<\/p>\n\n\n\n<p>During a 15-minute keynote speech by the\u00a0<a href=\"https:\/\/www.dgof.de\/research-plus\/research-plus-rhein-neckar-mannheim\/\" target=\"_blank\" rel=\"noreferrer noopener\">regional research plus meetups in Mannheim<\/a>\u00a0Jennifer was able to give an insight into the topic of UX maturity. She explained the topic using various models and why it plays a role in projects. For anyone who has never dealt with the topic of UX maturity before, there are tips at the end of the presentation on how to get started.\u00a0<strong>Have fun watching!<\/strong> (link opens google slide presentation)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/docs.google.com\/presentation\/d\/1kBDzRC_XpqMt0bwsejxP1FTKt3rbR5iA\/edit?usp=sharing&amp;ouid=105556532724869655807&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/birdux.studio\/wp-content\/uploads\/2023\/08\/TheGeekettez-Vortrag-DGOF-UX-Maturity-Mannheim-1024x578.jpg\" alt=\"\" class=\"wp-image-21602\" srcset=\"https:\/\/birdux.studio\/wp-content\/uploads\/2023\/08\/TheGeekettez-Vortrag-DGOF-UX-Maturity-Mannheim-980x553.jpg 980w, https:\/\/birdux.studio\/wp-content\/uploads\/2023\/08\/TheGeekettez-Vortrag-DGOF-UX-Maturity-Mannheim-480x271.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.dgof.de\/research-plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research plus<\/a>\u00a0is a series of events organised by the\u00a0<a href=\"https:\/\/www.dgof.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">German Society for Online Research e.V.\u00a0<\/a>. The event in May was organised in cooperation with the\u00a0<a href=\"https:\/\/digitalmediawomen.de\/quartiere\/quartier-rhein-neckar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Media Women Rhine-Neckar<\/a>\u00a0instead.<\/p>\n\n\n\n<p><strong>Title Illustration<\/strong><br><a href=\"https:\/\/storyset.com\/rafiki\" target=\"_blank\" rel=\"noreferrer noopener\">Rafiki<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/storyset.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">storyset.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>UX-Maturity ist in Projekten allgegenw\u00e4rtig, ob sie thematisiert wird oder nicht. Denn UX-Maturity beschreibt das Verst\u00e4ndnis von Unternehmen f\u00fcr Nutzer:innen zentriertes Design &amp; deren Kapazit\u00e4t systematisch Nutzer:innen zentriert zu arbeiten bzw. Ergebnisse abzuliefern. UX-Maturity Modelle sind die hierarchische Anordnung dieses Verst\u00e4ndnis und der Kapazit\u00e4t. In jeder Stufe gibt es typische Unternehmens Attribute, die uns Hinweise [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>UX-Maturity ist in Projekten allgegenw\u00e4rtig, ob sie thematisiert wird oder nicht. Denn UX-Maturity beschreibt das Verst\u00e4ndnis von Unternehmen f\u00fcr Nutzer:innen zentriertes Design &amp; deren Kapazit\u00e4t systematisch Nutzer:innen zentriert zu arbeiten bzw. Ergebnisse abzuliefern.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>UX-Maturity Modelle sind die hierarchische Anordnung dieses Verst\u00e4ndnis und der Kapazit\u00e4t. In jeder Stufe gibt es typische Unternehmens Attribute, die uns Hinweise darauf geben was wir bez\u00fcglich Nutzer:innen zentriertem Design erreichen k\u00f6nnen. Denn wollen wir zu fr\u00fch zu viel erreichen, ist die Wahrscheinlichkeit gro\u00df, dass wir Ziele verfehlen, Unternehmen \u00fcberfordern und letztendlich Ergebnisse abliefern, die in Schubladen verschwinden, statt Anwendung zu finden.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ugb\/spacer {\"height\":40,\"mobileHeight\":20,\"uniqueClass\":\"ugb-120b4cf\"} -->\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-120b4cf ugb-spacer--v2 ugb-main-block\" id=\"\"><style>.ugb-120b4cf.ugb-spacer{height:40px}@media screen and (max-width:768px){.ugb-120b4cf.ugb-spacer{height:20px}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n<!-- \/wp:ugb\/spacer -->\n\n<!-- wp:image {\"id\":12826,\"sizeSlug\":\"full\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/birdux.studio\/wp-content\/uploads\/2022\/06\/funny-cake-fails-expectations-reality-bored-panda.jpg\" alt=\"Hedgehog cake: expectations vs. reality.\" class=\"wp-image-12826\"\/><figcaption>Wenn wir uns zu fr\u00fch zu viel vornehmen, ist das Ergebnis manchmal anders als erwartet. Quelle: <a href=\"https:\/\/www.boredpanda.com\/hedgehog-cake-fails\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=organic\">Bored Panda<\/a><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:ugb\/spacer {\"height\":40,\"mobileHeight\":20,\"uniqueClass\":\"ugb-dd7f5f6\"} -->\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-dd7f5f6 ugb-spacer--v2 ugb-main-block\" id=\"\"><style>.ugb-dd7f5f6.ugb-spacer{height:40px}@media screen and (max-width:768px){.ugb-dd7f5f6.ugb-spacer{height:20px}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n<!-- \/wp:ugb\/spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>UX-Maturity Modelle sind in diesem Prozess als Leitlinien zu verstehen, die dabei helfen Einsichten zu bekommen und Ideen zu generieren, die wiederum umsetzbare Aktionen inspirieren sollen.<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Wissen wir auf welchem Maturity Level wir uns befinden, k\u00f6nnen wir bessere, da effektivere Ergebnisse erzielen.&nbsp;Denn bleiben wir in unseren Vorhaben realistisch, definieren wir erreichbare Ziele. Unsere Arbeit als UX Designer:innen wird so zum einen nachhaltiger, da sie Unternehmen tats\u00e4chlich weiter bringt. Zudem motivieren erreichte Ziele Unternehmen dazu, weiter an ihrer UX-Maturity zu arbeiten um so nach und nach eine Nutzer:innen zentrierte Ausrichtung zu erzielen. Warum dies wichtig ist? Because good design is good for business!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>W\u00e4hrend eines 15-min\u00fctigen Impulsvortrags des <a href=\"https:\/\/www.dgof.de\/research-plus\/research-plus-rhein-neckar-mannheim\/\">regionalen Research plus Meetups in Mannheim<\/a> konnte Jennifer einen Einblick in das Thema UX-Maturity geben. Das Thema an hand verschiedener Modelle erl\u00e4utern und erkl\u00e4ren, warum sie in Projekten eine Rolle spielt&nbsp; F\u00fcr alle, die sich noch nie mit dem Thema UX-Maturity befasst haben, sind am Ende der Pr\u00e4sentation Tipps zu finden, wie man damit loslegen kann. <strong>Viel Spa\u00df beim anschauen!<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe src=\"https:\/\/drive.google.com\/file\/d\/18OxSXS24S-aYGfTgImR8FpH_vjEeGNva\/preview\" allow=\"autoplay\" width=\"780\" height=\"480\"><\/iframe>\n<!-- \/wp:html -->\n\n<!-- wp:ugb\/spacer {\"height\":40,\"mobileHeight\":20,\"uniqueClass\":\"ugb-1fac9ee\"} -->\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-1fac9ee ugb-spacer--v2 ugb-main-block\" id=\"\"><style>.ugb-1fac9ee.ugb-spacer{height:40px}@media screen and (max-width:768px){.ugb-1fac9ee.ugb-spacer{height:20px}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n<!-- \/wp:ugb\/spacer -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.dgof.de\/research-plus\/\">Research plus<\/a> ist eine Veranstaltungsreihe der <a href=\"https:\/\/www.dgof.de\/\">Deutschen Gesellschaft f\u00fcr Online Forschung e.V. <\/a>. Der Termin im Mai fand in Kooperation mit den <a href=\"https:\/\/digitalmediawomen.de\/quartiere\/rhein-neckar\">Digital Media Wormen Rhein-Neckar<\/a> statt.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Titeldild\/Image Source: Illustration by <a href=\"https:\/\/storyset.com\/rafiki\">Rafiki<\/a> on <a href=\"https:\/\/storyset.com\/\">storyset.com<\/a><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[221,94],"class_list":["post-12825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio-news","tag-talk-2","tag-vortrag"],"_links":{"self":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/12825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/comments?post=12825"}],"version-history":[{"count":0,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/12825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media\/12834"}],"wp:attachment":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media?parent=12825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/categories?post=12825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/tags?post=12825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}