{"id":13080,"date":"2021-05-28T12:09:00","date_gmt":"2021-05-28T10:09:00","guid":{"rendered":"http:\/\/neu.thegeekettez.com\/?p=13080"},"modified":"2025-09-17T12:50:11","modified_gmt":"2025-09-17T10:50:11","slug":"we-are-happy-about-bronze-at-the-adc-2021-for-the-taz-app","status":"publish","type":"post","link":"https:\/\/birdux.studio\/en\/wir-freuen-uns-uber-bronze-beim-adc-2021-fur-die-taz-app\/","title":{"rendered":"We are delighted to receive bronze at ADC 2021 for the taz app."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Our customer&nbsp;<a href=\"https:\/\/taz.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">taz, the daily newspaper<\/a>&nbsp;has made it onto the winners' podium of the Art Directors Club (ADC) with its new app! The app was awarded a bronze nail in the \"Editorial - Newspaper - Redesign\" category. In order to ensure future viability in a time without a printed daily newspaper and without a corresponding newspaper layout, the new app completely emancipates itself from the newspaper layout and no longer controls navigation between the pages of an issue and within the pages via the page view, as was previously the case.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We support the app process within the digital transformation of taz with regard to user experience and usability - e.g. with usability tests and subsequent conceptual optimisations as well as continuous UX consulting.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/youtu.be\/72SN7X6GGEg\" title=\"The new taz app - modern, contemporary, groundbreaking\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/72SN7X6GGEg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We are delighted for the whole team!&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To the message&nbsp;<a href=\"https:\/\/blogs.taz.de\/hausblog\/taz-app-gewinnt-bronze-nagel-bei-design-award\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/blogs.taz.de\/hausblog\/taz-app-gewinnt-bronze-nagel-bei-design-award\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Photo<\/strong><br>Lena Kaiser, taz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Since 2011, we have been supporting organisations and companies with user experience and usability consulting and jointly establishing a value-oriented and human-centred development philosophy for digital products. We are happy to let you&nbsp;<a href=\"mailto:hello@thegeekettez.com\">Enquiry<\/a>&nbsp;some of our case studies.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Unsere Kundin&nbsp;taz, die tageszeitung&nbsp;hat es mit ihrer neuen App aufs Siegertreppchen des Art Directors Club (ADC) geschafft! Hierbei wurde die App in der Kategorie \u201eEditorial \u2013 Zeitung \u2013 Redesign\u201c mit einem Bronze-Nagel ausgezeichnet. Um die Zukunftsf\u00e4higkeit in einer Zeit ohne gedruckte t\u00e4gliche Zeitung und ohne entsprechendes Zeitungslayout zu gew\u00e4hrleisten, emanzipiert sich die neue App vollst\u00e4ndig [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Unsere Kundin <a href=\"https:\/\/taz.de\">taz, die tageszeitung<\/a> hat es mit ihrer neuen App aufs Siegertreppchen des Art Directors Club (ADC) geschafft! Hierbei wurde die App in der Kategorie \u201eEditorial \u2013 Zeitung \u2013 Redesign\u201c mit einem Bronze-Nagel ausgezeichnet. Um die Zukunftsf\u00e4higkeit in einer Zeit ohne gedruckte t\u00e4gliche Zeitung und ohne entsprechendes Zeitungslayout zu gew\u00e4hrleisten, emanzipiert sich die neue App vollst\u00e4ndig vom Zeitungslayout und steuert die Navigation zwischen den Seiten einer Ausgabe und innerhalb der Seiten nicht mehr wie bislang \u00fcber die Seitenansicht.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Wir begleiten u.a. den App Prozess innerhalb der digitalen Transformation der taz hinsichtlich User Experience und Usability \u2013 z.B. mit Usability Tests und anschlie\u00dfenden konzeptionellen Optimierungen sowie einer kontinuierlichen UX Beratung.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/72SN7X6GGEg\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/72SN7X6GGEg\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Wir freuen uns mit dem gesamten Team!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Zur Meldung <a href=\"https:\/\/blogs.taz.de\/hausblog\/taz-app-gewinnt-bronze-nagel-bei-design-award\/\">https:\/\/blogs.taz.de\/hausblog\/taz-app-gewinnt-bronze-nagel-bei-design-award\/<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Foto:<\/em> Lena Kaiser, taz.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Seit 2011 begleiten wir Organisationen und Unternehmen bez\u00fcglich User Experience und Usability Beratungen und etablieren gemeinsam eine werteorientierte und menschzentrierte Entwicklungsphilosophie f\u00fcr digitale Produkte. Gerne lassen wir Ihnen auf <a href=\"mailto:hello@thegeekettez.com\" data-type=\"mailto\" data-id=\"mailto:hello@thegeekettez.com\">Anfrage<\/a> einige unserer case Studies zukommen.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[11,7,282],"tags":[124,40],"class_list":["post-13080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio-news","category-user-experience-design","category-taz","tag-taz","tag-ux-2"],"_links":{"self":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/13080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/comments?post=13080"}],"version-history":[{"count":1,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/13080\/revisions"}],"predecessor-version":[{"id":26674,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/13080\/revisions\/26674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media\/14449"}],"wp:attachment":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media?parent=13080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/categories?post=13080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/tags?post=13080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}