It\u2019s official: We\u2019re saying \u201cGoodbye\u201d to The Geekettez and \u201cHello\u201d to BIRD UX! After nearly 15 years filled with exciting projects, amazing people, lots of fun, and ups and downs, we\u2019ve decided it\u2019s time for a change. And no, this decision has nothing to do with a sudden dislike for cats, although our original name was inspired by LOLcats, lolspeak, or kitty pidgin with its iconic Z-endings. But let\u2019s start from the beginning.<\/p>\n\n\n\n
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The year was 2011. Picture a sunset in Austin, Texas, during SXSW, on a dusty food truck parking lot\u2014it sounds like the opening scene of a road movie, doesn\u2019t it? This is where the idea for our collaboration was born. As two UX enthusiasts\u2014Jennifer Moss and Stefanie Kegel\u2014we dreamed of creating a studio that was rare in Germany at the time: one that could deliver real value through user-centred design. A friend listened to us, grinned, and said, \u201cYou\u2019re true Geekettez!\u201d We exchanged glances, and just like that, \u201cThe Geekettez\u201d was born. The name stuck and became a symbol of our creative journey.<\/p>\n\n\n\n
We love The Geekettez\u2014no doubt about it. But after 15 years, we had to admit that not everyone understands the name (let alone can pronounce it). And while we\u2019re confident that LOLcats will have their retro revival someday, we wanted a name that better reflects who we are, our values, and our focus. Just as technology and our field have evolved over time, so has our studio.<\/p>\n\n\n\n
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BIRD UX emphasises rigorous user research (Better Insights<\/em>) and a deep understanding of users\u2019 needs and behaviours while focusing on actionable and user-centred design solutions (Real Design).<\/em>).<\/p>\n\n\n\n We prioritise the entire user experience\u2014the customer journey rather than just individual products (Beyond Interfaces<\/em>)\u2014and create design solutions that leave lasting positive impressions (Real Delight<\/em>).<\/p>\n\n\n\n BIRD UX underlines our commitment to accessible and inclusive design solutions (Better Inclusion<\/em>), which are well thought out and precisely designed (Refined Design<\/em>) to fulfil the needs of all users.<\/p>\n\n\n\n BIRD UX stands for creating positive change through responsible and sustainable design (Building Impact<\/em>). We recognise the responsibility of design with a view to the future and its impact on society and the environment (Responsible Design<\/em>).<\/p>\n\n\n\n We craft interfaces that are not only functional but also delightful, elevating the user experience to new levels.<\/p>\n\n\n\n <\/p>\n\n\n\n At BIRD UX, we remain focused on user research and sustainable design solutions. We believe in deeply understanding users\u2019 needs and creating designs that don\u2019t just work but inspire. Our goal remains unchanged: crafting experiences that leave lasting impressions.<\/p>\n\n\n\n Over time, both we and the global design community have broadened our understanding of user-centred design to include new dimensions. Today, we aim for what is sometimes called Humanity-Centred Design\u2014a respectful, ethical, inclusive approach that conserves resources while addressing societal and ecological challenges with ethical responsibility.<\/p>\n\n\n\n Aside from our URL and email addresses, we\u2019ve completely revamped our branding over the past few months. We\u2019ll share more details about this transformation on our studio blog in the coming weeks. <\/p>\n\n\n\nBeyond Interfaces, Real Delight<\/h6>\n\n\n\n
Better Inclusion, Refined Design<\/h6>\n\n\n\n
Building Impact, Responsible Design<\/h6>\n\n\n\n
Better Interfaces, Remarkable Design<\/h6>\n\n\n\n
Our Mission
Remains The Same<\/s> Has Grown<\/h2>\n\n\n\nWhat Else Is Changing?<\/h5>\n\n\n\n