{"id":26417,"date":"2025-06-12T17:40:02","date_gmt":"2025-06-12T15:40:02","guid":{"rendered":"https:\/\/birdux.studio\/?p=26417"},"modified":"2025-06-12T17:40:04","modified_gmt":"2025-06-12T15:40:04","slug":"bird-ux-brand-colours","status":"publish","type":"post","link":"https:\/\/birdux.studio\/en\/bird-ux-brand-farben\/","title":{"rendered":"The New Plumage of BIRD UX: Brand Colours"},"content":{"rendered":"
From YelLOW to WOW: Why Our Studio Now Shines in Three New Colours.\u00a0
You\u2019ve probably noticed: A few weeks ago, The Geekettez officially became BIRD UX. New name, new logo, new website. Everything is fresh, a true new beginning. But what would a real fresh start be without new colours? That\u2019s exactly what today\u2019s all about: our new colour system. And no, we didn\u2019t just spin the colour wheel and shout \u201cStop!\u201d-though admittedly, that would have been a lot of fun.<\/p>\n\n\n\n
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Brand Colours That Tell Our Story... <\/h2>\n\n\n\n
...and Highlight Our Qualities<\/h5>\n\n\n\n
Colours are vibes, colours are attitude. At their best, they show what we stand for and what it feels like to work with us. So we asked ourselves: What is BIRD UX all about? Which qualities do our clients appreciate most? The answer: Three very special traits, which we now want to make visible.<\/p>\n\n\n\n
Mint Green: Society-Centred Design<\/h6>\n\n\n\n
Our mission: to find respectful, ethical, inclusive, and resource-saving design solutions. Solutions that, ideally, can address social and environmental challenges. In our view, a bright and vibrant mint green is the perfect colour to visualise this design goal: a luminous, bold green, shining like a beacon-just like the projects we want to set in motion.<\/p>\n\n\n\n
Cyan: Empowerment Through Knowledge<\/h6>\n\n\n\n
You might recognise cyan from our old studio blog. For us, it stands for more than \u201cjust\u201d knowledge: we want our clients to leave a project not only smarter and better informed, but also more confident. Whether in workshops, teaching roles, or day-to-day work, sharing knowledge is our thing. And cyan? The perfect symbol for that spirit.<\/p>\n\n\n\n
Pastel Pink: Approachable, Collaborative, Always on Equal Terms<\/h6>\n\n\n\n
Nothing is worse than black-box design and processes where no one understands why decisions are made. We stand for openness, transparency, and genuine partnership. Pastel pink conveys exactly that feeling: we\u2019re approachable, honest, and make design a team sport. <\/p>\n\n\n\n
The Sweet Spot in Experience Design <\/h2>\n\n\n\n
Nice, but- why three colours, and not two, four, or ten? <\/h5>\n\n\n\n
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Sure, we could have brainstormed even more studio qualities. Still, society-centred design, empowerment through knowledge, and approachable design partners on equal terms are the ones for which we\u2019ve received the most positive feedback in past projects. They reflect our three most important studio qualities. And honestly, they fit perfectly with the three phases we divide experience design into: They reflect our three most important studio qualities. And quite honestly: they fit perfectly with the three phases that count for us in experience design:<\/p>\n\n\n\n
When all three phases come together, you arrive at the sweet spot with the maximum value creation and experience magic.<\/p>","protected":false},"excerpt":{"rendered":"
Von YelLOW zu WOW: Warum unser Studio jetzt in drei neuen Farben leuchtet.\u00a0 Ihr habt\u2019s bestimmt schon mitbekommen: Aus The Geekettez wurde vor wenigen Wochen offiziell BIRD UX. Neuer Name, neues Logo, neue Seite \u2013 alles frisch, alles auf Anfang. Aber was w\u00e4re ein echter Neustart ohne neue Farben? Genau darum geht\u2019s heute: Unser neues […]<\/p>\n","protected":false},"author":3,"featured_media":26428,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,264],"tags":[266,265],"class_list":["post-26417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio-news","category-re-branding","tag-branding","tag-re-branding"],"_links":{"self":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/26417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/comments?post=26417"}],"version-history":[{"count":0,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/posts\/26417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media\/26428"}],"wp:attachment":[{"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/media?parent=26417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/categories?post=26417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdux.studio\/en\/wp-json\/wp\/v2\/tags?post=26417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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