{"id":27313,"date":"2026-06-01T11:42:22","date_gmt":"2026-06-01T09:42:22","guid":{"rendered":"https:\/\/birdux.studio\/?p=27313"},"modified":"2026-06-01T12:18:37","modified_gmt":"2026-06-01T10:18:37","slug":"barrierfreiheit-care-dimension","status":"publish","type":"post","link":"https:\/\/birdux.studio\/en\/barrierfreiheit-care-dimension\/","title":{"rendered":"How Accessibility Helps You Reach Your Fundraising Goal"},"content":{"rendered":"

This article is published in a similar form as the 18th edition of the LOVE \/: RAGE LinkedIn Newsletter \u2013 the German-language newsletter about how we turn digital experiences from RAGE to LOVE.<\/em><\/p>\n\n\n\n

This is the second part of our article series exploring the dimensions of our CARE Check (Cognitive, Responsible, Accessible, Ethical). The last edition covered Cognitive Load<\/a>. Today, we turn to the Accessible dimension.<\/p>\n\n\n\n

Who Is Your Website Excluding Right Now \u2013 Without You Even Knowing?<\/strong><\/h2>\n\n\n\n

Imagine someone wants to donate to a foundation. Not much \u2013 twenty euros, because they believe in the work or because it affects them personally. This person has a mild tremor. No diagnosis, no care assessment, just hands that sometimes don't quite cooperate.<\/p>\n\n\n\n

The donation page looks clean. The buttons are slim and elegant. The person taps \"Continue\". Lands on \"Cancel\". Tries again. Misses again. On the third attempt it works \u2013 but now they're out of the flow, a little frustrated, a little uncertain. They close the page. And don't donate.<\/p>\n\n\n\n

The button looked great in the UI design. Nobody made it small on purpose. And that is precisely the problem.<\/p>\n\n\n\n

\"Illustration<\/figure>\n\n\n\n


\"This Is Fine\" meme originated from the webcomic Gunshow<\/a> by KC Green; strip \"On Fire<\/a>\u201c, 2013<\/p>\n\n\n\n

<\/p>\n\n\n\n

What Accessibility Really Is \u2013 and What It Isn't<\/h3>\n\n\n\n

Most people assume accessibility is a legally required add-on for a small minority. This misconception persists \u2013 and it is simply wrong.<\/p>\n\n\n\n

According to the WHO, around 1.3 billion people worldwide live with a disability. That is approximately 15 to 16 per cent of the global population. On top of that, there are people who are temporarily impaired<\/strong> (broken arm, ear infection), situationally limited<\/strong> (glaring sunlight on a phone screen, a noisy environment) or simply getting older.<\/strong>.<\/p>\n\n\n\n

A classic example: subtitles were developed for Deaf and hard-of-hearing people. Today, around 80 per cent of all viewers switch them on \u2013 on the tube, during a lunch break, while falling asleep.<\/p>\n\n\n\n

This is known as the Curb-Cut Effect<\/strong>: dropped kerbs were introduced for wheelchair users. Today, parents with pushchairs, cyclists, and delivery drivers rely on them every day. The same principle applies in the digital world: Accessibility is usability \u2013 for everyone.<\/strong><\/p>\n\n\n\n

And there are clear, regularly updated standards that define what this means in practice: WCAG \u2013 Web Content Accessibility Guidelines<\/a><\/p>\n\n\n\n

Why Accessibility Barriers in Digital Products Stay Invisible<\/h3>\n\n\n\n

The tricky part: accessibility barriers are often simply invisible to those who aren't affected.<\/p>\n\n\n\n