There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
Experience Design
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
How UX Design Influences Trust: The Halo Effect in Digital Products
Der Halo-Effekt einfach erklärt Der Halo-Effekt ist eine gut belegte kognitive Verzerrung aus der Psychologie. Er beschreibt das Phänomen, dass ein einzelnes positives Merkmal unsere gesamte Wahrnehmung einer Person, Marke oder eines Produkts beeinflusst. Wenn wir...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
What UX experts can learn from journalists.
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...