A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
The halo effect is a well-documented cognitive bias. It describes the socio-psychological phenomenon whereby a first impression or knowledge of a particular characteristic of a person dominates the overall impression. Other characteristics are thus neglected...
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...
We created the concept, the information architecture and the UI design for the relaunch. The revised website of the Franco-German Civic Fund now presents itself with a clear user interface, a user-centred design and a user-friendly interface.