Blog & News
UX Blog and Studio News
The New Plumage of BIRD UX: Brand Colours
From YelLOW to WOW: why our studio now shines in three new colours. You've probably already noticed: The Geekettez officially became BIRD UX a few weeks ago. New name, new logo, new website - everything fresh, everything back to square one. But what would a...
The Geekettez are now BIRD UX
It's official: we're saying goodbye to The Geekettez and hello to BIRD UX! After almost 15 years full of great and exciting projects, lovely people, lots of fun and ups and downs, we've decided it's time for a change. And no, this...
Our UX newsletter: "LOVE or RAGE - Experience Matters" new on LinkedIn
We are pleased to introduce you to our new LinkedIn newsletter "LOVE or RAGE - Experience Matters"! What's it all about? Our monthly newsletter is all about user experience. We see UX as a continuum with two extreme poles that every (digital) company...
UX and change: learning from sports injuries
A sports injury is definitely never a joyful event and welcome - but it can provide us with surprising insights for the design of user experiences and the often associated change processes in organisations. The parallels between the...
UX design for the Hydrogen Special from Freudenberg Sealing Technologies
With the launch of its Hydrogen Special, Freudenberg Sealing Technologies GmbH has set an important milestone in its sustainability strategy. With immediate effect, the internationally active company is presenting its innovative solutions for hydrogen technology at...
UX myths debunked: Measuring UX - it's the *how* that counts!
In our fast-paced digital world, where customer and user satisfaction can make or break a product or service, understanding the value of user experience (UX) is of paramount importance.
The game for the energy transition - MDR reports on the first tests of the GrowFlowFly project
Our user research and experience design studio The Geekettez GbR has been working since autumn 2023, together with Claudius Brodman, on the user experience and visual layout of the GrowFlowFly research project, a joint project of the Technical University of Munich...
How design principles drive even the smallest company forward
Limited time, limited resources and few people who have too many tasks to do - that's what everyday life is like for many start-ups and small companies. In this setting, it is common to take responsibility for things that are not your own expertise.
UX myths debunked: UX design is only relevant for websites and apps
There are many misconceptions circulating in the world of user experience design that distort and diminish the importance of the discipline. From the assumption that UX is a purely aesthetic discipline to the belief that it is impossible to measure UX, there are...
The New Plumage of BIRD UX: Brand Colours
From YelLOW to WOW: why our studio now shines in three new colours. You've probably already noticed: The Geekettez officially became BIRD UX a few weeks ago. New name, new logo, new website - everything fresh, everything back to square one. But what would a...
The Geekettez are now BIRD UX
It's official: we're saying goodbye to The Geekettez and hello to BIRD UX! After almost 15 years full of great and exciting projects, lovely people, lots of fun and ups and downs, we've decided it's time for a change. And no, this...
Our UX newsletter: "LOVE or RAGE - Experience Matters" new on LinkedIn
We are pleased to introduce you to our new LinkedIn newsletter "LOVE or RAGE - Experience Matters"! What's it all about? Our monthly newsletter is all about user experience. We see UX as a continuum with two extreme poles that every (digital) company...
UX and change: learning from sports injuries
A sports injury is definitely never a joyful event and welcome - but it can provide us with surprising insights for the design of user experiences and the often associated change processes in organisations. The parallels between the...
UX design for the Hydrogen Special from Freudenberg Sealing Technologies
With the launch of its Hydrogen Special, Freudenberg Sealing Technologies GmbH has set an important milestone in its sustainability strategy. With immediate effect, the internationally active company is presenting its innovative solutions for hydrogen technology at...
UX myths debunked: Measuring UX - it's the *how* that counts!
In our fast-paced digital world, where customer and user satisfaction can make or break a product or service, understanding the value of user experience (UX) is of paramount importance.
The game for the energy transition - MDR reports on the first tests of the GrowFlowFly project
Our user research and experience design studio The Geekettez GbR has been working since autumn 2023, together with Claudius Brodman, on the user experience and visual layout of the GrowFlowFly research project, a joint project of the Technical University of Munich...
How design principles drive even the smallest company forward
Limited time, limited resources and few people who have too many tasks to do - that's what everyday life is like for many start-ups and small companies. In this setting, it is common to take responsibility for things that are not your own expertise.
UX myths debunked: UX design is only relevant for websites and apps
There are many misconceptions circulating in the world of user experience design that distort and diminish the importance of the discipline. From the assumption that UX is a purely aesthetic discipline to the belief that it is impossible to measure UX, there are...
A petition for a digital inclusivity countdown
A few weeks ago, we attended an event organised by Digital Media Women Rhein-Neckar and Business Professional Women Mannheim-Ludwigshafen, a "Future Talk" panel on the digital gender gap, which, among other things, highlights the different levels of digitalisation among men and women....
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
Ethical aspects and principles of usability tests
As part of the psychology degree programme, students must complete a certain number of so-called subject hours for admission to the final thesis. This amounts to a total of around 30 hours and has the function of analysing research from the perspective of...
Which usability test do I need?
In usability testing, two broad categories of tests can be distinguished - namely summative usability tests (summarising results) and formative usability tests ("shaping" the design). Which type of test you need depends on what you...
Usability tests - why they are worthwhile
Usability tests are a popular and promising evaluative method for uncovering problems in the operation of software, websites and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a user.
What UX experts can learn from journalists.
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...
User research biases to be aware of: Demand characteristics
Demand characteristics are one of the so-called experimenter effects in behavioural research. They describe the tendency of interview/usability test participants to give you (the experimenter) what you want based on what the participants think and what you might...
UX research methods - In which cases are user interviews actually appropriate?
In the design process, you can use various methods or a mix of methods to make the product, website or app "better" in the sense of "user-centred" - in other words, you gain valuable insights into the world of the user. In UX design, we use...
UX myths debunked: Measuring UX - it's the *how* that counts!
In our fast-paced digital world, where customer and user satisfaction can make or break a product or service, understanding the value of user experience (UX) is of paramount importance.
UX myths debunked: UX design is only relevant for websites and apps
There are many misconceptions circulating in the world of user experience design that distort and diminish the importance of the discipline. From the assumption that UX is a purely aesthetic discipline to the belief that it is impossible to measure UX, there are...
UX - but sustainable!
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.
What will come/remain in 2023? Topic #2: Social-ecological experience design
There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive psychology for designers: Visual search using the example of Feature Integration Theory
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
UX psychology: How the halo effect can influence the trustworthiness of products and services.
The halo effect is a well-documented cognitive bias. It describes the socio-psychological phenomenon whereby a first impression or knowledge of a particular characteristic of a person dominates the overall impression. Other characteristics are thus neglected...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
What UX experts can learn from journalists.
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...
Cognitive psychology for designers: Visual search using the example of Feature Integration Theory
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
New website for the Franco-German Citizens' Fund
We created the concept, the information architecture and the UI design for the relaunch. The revised website of the Franco-German Civic Fund now presents itself with a clear user interface, a user-centred design and a user-friendly interface.
Adapting creative writing methods in digital advertising
We recently worked on a project in which we were asked to create landing pages for marketing messages that would generate active users for a web service. The target group was a very diverse group of consumers. Frankly speaking, a typical advertising gig. While...
A more effective workflow with GUI Libraries
Or: A different approach in creating visual designs for web and mobile applications. Nowadays, as websites are turning more and more towards behaviour-driven applications, a polished, overall screen design of every page makes - in our opinion - no sense at all. We can...
UX and change: learning from sports injuries
A sports injury is definitely never a joyful event and welcome - but it can provide us with surprising insights for the design of user experiences and the often associated change processes in organisations. The parallels between the...
How design principles drive even the smallest company forward
Limited time, limited resources and few people who have too many tasks to do - that's what everyday life is like for many start-ups and small companies. In this setting, it is common to take responsibility for things that are not your own expertise.
UX - but sustainable!
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.
What will come/remain in 2023? Topic #2: Social-ecological experience design
There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
The New Plumage of BIRD UX: Brand Colours
From YelLOW to WOW: why our studio now shines in three new colours. You've probably already noticed: The Geekettez officially became BIRD UX a few weeks ago. New name, new logo, new website - everything fresh, everything back to square one. But what would a...
The Geekettez are now BIRD UX
It's official: we're saying goodbye to The Geekettez and hello to BIRD UX! After almost 15 years full of great and exciting projects, lovely people, lots of fun and ups and downs, we've decided it's time for a change. And no, this...
Our UX newsletter: "LOVE or RAGE - Experience Matters" new on LinkedIn
We are pleased to introduce you to our new LinkedIn newsletter "LOVE or RAGE - Experience Matters"! What's it all about? Our monthly newsletter is all about user experience. We see UX as a continuum with two extreme poles that every (digital) company...
UX design for the Hydrogen Special from Freudenberg Sealing Technologies
With the launch of its Hydrogen Special, Freudenberg Sealing Technologies GmbH has set an important milestone in its sustainability strategy. With immediate effect, the internationally active company is presenting its innovative solutions for hydrogen technology at...
The game for the energy transition - MDR reports on the first tests of the GrowFlowFly project
Our user research and experience design studio The Geekettez GbR has been working since autumn 2023, together with Claudius Brodman, on the user experience and visual layout of the GrowFlowFly research project, a joint project of the Technical University of Munich...
Together for a sustainable future! Start of cooperation with the TU Munich in the joint project GrowFlowFly
Together with the Technical University of Munich (TUM) as project coordinator, as well as the partners Martin Luther University Halle-Wittenberg (MLU), RWTH Aachen University (RWTH) and aratall GmbH, Osnabrück, we are working with Claudius Brodmann...
The taz publishing house successfully goes online with a new design of the publishing pages
In September this year, the renowned taz publishing house carried out a relaunch that marked the start of a new chapter for taz, as the publisher replaced the printed newspaper during the week with a purely digital one. The aim was therefore to create a focus...
We turn 12! Happy Birthday to us!
Today we are celebrating our 12th studio anniversary🎈🥳! Since our foundation in 2011, we have worked tirelessly to establish the topic of UX and user research in organisations, helped to drive great and innovative solutions, and partly...
UX Camp Europe 2023 Berlin: We were there!
This year's UX Camp Europe took place in Berlin on 4 and 5 June with around 500 participants from all over the world. The event has been organised annually in Berlin since 2009 and is one of the largest UX barcamps to come out of the European UX...