Studio.
Hi, we’re BIRD UX…
…a studio for User Research and Experience Design – based in Berlin and Mannheim, founded and led by women, with roots in design and psychology. After 14 years as The Geekettez, we rebranded in 2025. A new name that better reflects what truly drives us: Goodbye, The Geekettez – hello BIRD UX.
What does BIRD stand for?
It’s all in the name – what motivates us, and what defines our work:
Better Insights, Real Design
Solid user research as the foundation for solutions that work in real life, not just on paper.
Beyond Interfaces, Real Delight
We design experiences, not just screens. UX doesn’t stop at the viewport.
Better Inclusion, Refined Design
Designing for everyone – accessible, inclusive, and grounded in real needs.
Building Impact, Responsible Design
Purposeful design that considers the social and environmental impact, too.
Meet the Team
Stefanie Kegel
Founder
Berlin
Stefanie is an Interaction and UX Designer and part-time psychology student. She believes that machines should adapt to humans, not the other way around. Stefanie studied Interactive Media Design at Darmstadt University of Applied Sciences and Cork Institute of Technology, with a focus on film and user interface. She is currently pursuing a second degree in psychology part-time (B.Sc. Psychology).
She shares her expertise as a lecturer and thesis supervisor at Mannheim University of Applied Sciences, Faculty of Design. There, she teaches seminars on Human Centred Design and emphasizes critical reflection. She actively advocates for diversity and knowledge exchange in the industry – for example, as co-founder of the Berlin chapter of Ladies that UX, where she has been organizing regular meetups and events with her team since 2016.
She loves post-punk, is a runner, and a bird nerd.
Jennifer Moss
Founder
Mannheim
Jennifer is a UX Designer with a passion for storytelling through playful interactions. With an MA in Communication Design (EMMA), specialising in Digital Media, Photography and Film, she brings broad creative depth to every project. After just one year of employment, she founded her own studio and has since dedicated herself to crafting interactive, user-centred experiences.
She actively supports inclusive tech and sports culture – co-founding the Roller Derby club Rhein-Neckar Delta Quads and the sportswear brand AUAU Athletics® (formerly STEAKS® Contact Wear), where she served as investor, co-owner and creative director. Since 2024, she’s been teaching the UX/UI Bootcamp at the ReDi School of Digital Integration voluntarily, helping refugees enter the tech industry and build new futures.
She believes in the power of smart design – and the power of Dogs, Disco & Roller Derby.
Power to the People – since 2011
BIRD UX (back then still The Geekettez) was born at SXSW in Austin, with a simple but powerful idea: a studio that puts people at the heart of design. In Germany, that was still a rare approach in 2011. Today, it’s more relevant than ever.
Since then, we’ve helped companies, NGOs, media houses, and educational institutions build user-centred processes and create digital solutions that truly make a difference. For organisations like mozilla, Schindler and taz – and countless users.
Client Shortlist
BKF Online-Schulungs GmbH
Crytek GmbH
Deutscher Fachverlag GmbH (TextilWirtschaft)
German-French Citizens' Fund
German Fire Brigade Association
Baden-Württemberg Cooperative State University
Frankfurt School of Finance and Management
Freudenberg FST GmbH
GLOW - The Beauty Convention
Ludwigshafen University of Business and Society
KIgA e.V. - Kreuzberg Initiative against Anti-Semitism
Martin Luther University Halle-Wittenberg (MLU)
Mozilla
Movie Park Germany
Pro Down e.V.
Schindler Holding Ltd.
taz the daily newspaper
Kaiserslautern University of Technology
Our Approach
It’s not just our experience that sets us apart – it’s the way we think: interdisciplinary, empathetic, structured. Psychological insight meets design with attitude – for solutions that not only work, but resonate and leave a lasting, positive impression.
Our process:
Understand better → Think clearly → Design well.
We combine user research, strategy, interaction design, UI, and continuous evaluation into a holistic process. No prefab toolkits. No buzzword bingo. Just honest collaboration – from the first call to the go-live.
The latest Case Studies
Our Perspective
Design is never neutral. That’s why we ask questions. We listen. And we take our responsibility seriously. Our understanding of design has evolved – from strictly user-centred to something broader: humanity- and society-centred design.
Our Goal: To create solutions that enable participation, conserve resources, and open up new perspectives – for people, organisations, and the planet.
Our Values:
Empowerment over top-down structures
Inclusion over barriers
Collaboration over silos
Sustainability over shortcuts
Responsibility over indifference
Studio News
Contact us and get to know us.
Looking for a studio that listens, thinks with you, and helps create solutions that truly work – and make an impact? We’d love to meet you.
Our Networks
Professional networks we are active in and whose events we attend
