Warum der Kontext für UX Copy alles verändert und wie du den richtigen Ton findest. Kurzer Recap aus Teil 1: Wir haben analysiert, warum Duolingos "Bist du nur zurückgekommen, um mich zu ghosten?"-Notification so gut funktioniert. Unser Fazit: Es spielt mit...
Der Moment, der diesen Artikel inspirierte Monatelang habe ich Duolingo gekonnt ignoriert. Mal wieder Französisch lernen? Schöne Idee, aber irgendwo zwischen Arbeit, Lehraufträgen und Psychologiestudium einfach untergegangen. Gestern dann: App-Update runtergeladen,...
As UX designers, ethical design is particularly close to our hearts. That's why today we would like to address a topic that is now regulated in the EU by the Digital Services Act (DSA), which came into force in November 2022: Deceptive patterns, also known as...
In our fast-paced digital world, where customer and user satisfaction can make or break a product or service, understanding the value of user experience (UX) is of paramount importance.
There are many misconceptions circulating in the world of user experience design that distort and diminish the importance of the discipline. From the assumption that UX is a purely aesthetic discipline to the belief that it is impossible to measure UX, there are...
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.