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GrowFlowFly - Digital Participation Tool for the Energy Transition in Rural Landscapes: Final Report Published

26. March 2026 | Studio News . GrowFlowFly

Reading time: 2 minutes
In the background is the 3D game board of the GrowFlowFly Energy Transition Game in black and white. On top are the eight coloured game pieces: four wind energy pieces, shown with black icons on a white circle with a blue ring, and four photovoltaic pieces with a yellow ring.

From autumn 2023 to spring 2025, BIRD UX worked together with Claudius Brodmann (Claudius on LinkedIn) on the UX strategy and User Experience Design of the research project GrowFlowFly, a collaborative project of the Technical University of Munich (TUM), Martin Luther University Halle-Wittenberg (MLU), RWTH Aachen University (RWTH), and aratall GmbH. 

GrowFlowFly Final Report

Free Download

Last week, the final report for GrowFlowFly was published and can be downloaded free of charge as a PDF from ReNaTe (Repository for Natural Sciences and Technology) : https://oa.tib.eu/renate/items/8038eb24-6b6f-4897-9270-c6776b4b22e2

Excerpt from the summary“The increasing urgency of transforming energy systems calls for innovative approaches to optimally utilize energy and land-use potentials while more strongly integrating positive design potentials contributed by citizens. The aim of this research project was to develop a digital participation tool and to pilot it in two structural transformation regions (NW & ST) with both experts and citizens. The project conducted a comparative acceptance analysis between conventional renewable energy technologies - wind turbines and ground-mounted photovoltaic systems - and land-efficient innovative renewables, including agri-photovoltaics, floating photovoltaics, and airborne wind energy, while also evaluating the tool’s design and participation potential. In addition to the technological parameters of the renewable energy types, key acceptance factors, landscape-structural spatial requirements, as well as user experience and gamification elements were developed interdisciplinary as framework parameters for the gamification tool.(...)”

GrowFlowFly is a prime example of what can be achieved when science, experience design, and technology work together as a team. Since User Experience Design can help convey comprehensive content and information playfully to users without prior knowledge, the usage of UX in research projects can play a decisive role. 

More about the participating companies and organisations

  • The network partners and their contact persons: Technische Universität München (TUM) – Prof Dr Sören Schöbel-Rutschmann, Martin Luther University Halle-Wittenberg (MLU) - Prof Dr Gundula Hübner (Environmental and Social Psychology), RWTH Aachen University (RWTH) – Prof. Dr Dieter Moormann (Institute of Flight System Dynamics), aratall GmbH, Osnabrück – Stefan W. Kauling, https://www.aratall.com/
  • Associated project partnersTU Delft, Projekt MEnergie (TH Köln et al.), Kreis Düren, Gemeinde Aldenhoven, Energieavantgarde Anhalt e.V. Dessau, Airborne Wind Europe aisbl - Brussels, regstrom e.V. Halle, Saline Technikum (Berufliches Bildungswerk e.V., Halle Saalkreis), Next2Sun Agri-PV - Dillingen/Saar, Krinner GmbH Agri-PV - Straßkirchen, BayWa r.e. - Projektentwicklung PV DE München, Stadtwerke Düren

More GrowFlowFly News on our Studio Blog: 

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