From YelLOW to WOW: Why Our Studio Now Shines in Three New Colours.
You’ve probably noticed: A few weeks ago, The Geekettez officially became BIRD UX. New name, new logo, new website. Everything is fresh, a true new beginning. But what would a real fresh start be without new colours? That’s exactly what today’s all about: our new colour system. And no, we didn’t just spin the colour wheel and shout “Stop!”-though admittedly, that would have been a lot of fun.
Brand Colours That Tell Our Story...
...and Highlight Our Qualities
Colours are vibes, colours are attitude. At their best, they show what we stand for and what it feels like to work with us. So we asked ourselves: What is BIRD UX all about? Which qualities do our clients appreciate most? The answer: Three very special traits, which we now want to make visible.
Mint Green: Society-Centred Design
Our mission: to find respectful, ethical, inclusive, and resource-saving design solutions. Solutions that, ideally, can address social and environmental challenges. In our view, a bright and vibrant mint green is the perfect colour to visualise this design goal: a luminous, bold green, shining like a beacon-just like the projects we want to set in motion.
Cyan: Empowerment Through Knowledge
You might recognise cyan from our old studio blog. For us, it stands for more than “just” knowledge: we want our clients to leave a project not only smarter and better informed, but also more confident. Whether in workshops, teaching roles, or day-to-day work, sharing knowledge is our thing. And cyan? The perfect symbol for that spirit.
Pastel Pink: Approachable, Collaborative, Always on Equal Terms
Nothing is worse than black-box design and processes where no one understands why decisions are made. We stand for openness, transparency, and genuine partnership. Pastel pink conveys exactly that feeling: we’re approachable, honest, and make design a team sport.
The Sweet Spot in Experience Design
Nice, but- why three colours, and not two, four, or ten?
Sure, we could have brainstormed even more studio qualities. Still, society-centred design, empowerment through knowledge, and approachable design partners on equal terms are the ones for which we’ve received the most positive feedback in past projects. They reflect our three most important studio qualities. And honestly, they fit perfectly with the three phases we divide experience design into:
They reflect our three most important studio qualities. And quite honestly: they fit perfectly with the three phases that count for us in experience design:
- Research & Strategy
- Ideation & Design
- Evaluation & Refinement
When all three phases come together, you arrive at the sweet spot with the maximum value creation and experience magic.
