A few weeks ago, we attended an event organised by Digital Media Women Rhein-Neckar and Business Professional Women Mannheim-Ludwigshafen, a "Future Talk" panel on the digital gender gap, which, among other things, highlights the different levels of digitalisation among men and women....
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
As part of the psychology degree programme, students must complete a certain number of so-called subject hours for admission to the final thesis. This amounts to a total of around 30 hours and has the function of analysing research from the perspective of...
In usability testing, two broad categories of tests can be distinguished - namely summative usability tests (summarising results) and formative usability tests ("shaping" the design). Which type of test you need depends on what you want to find out.
Usability tests are a popular and promising evaluative method for uncovering problems in the operation of software, websites and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a user.
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...