Digital products are supposed to make a difference – but often they don’t. So much for the bad news. The good news is:
#1 our CARE Check provides you with prioritised recommendations for action
#2 there’s a launch offer on the CARE Essentials package
A complicated donation process here, an unclear sign-up process there, or hidden barriers elsewhere lead to users abandoning the process – and organisations losing precisely the people they want to reach. For social impact start-ups and value-driven companies (ESG, purpose-driven), NGOs and social initiatives, universities and educational institutions, as well as political organisations and foundations, this is more than just a UX problem: it contradicts their very mission.
When optimising processes and breaking down barriers, you quickly reach a point where you have to ask yourself: where do I start, and where do I stop?
On the one hand, you want (or need) to become accessible as quickly as possible (Hello, BSFG/EAA & DSA! ✌️); on the other hand, resources may be limited, and it’s not hard to get lost in the process. Sound familiar? Don’t panic!
CARE-Check to the rescue!
Enabling digital accessibility and ethical standards one step at the time
With our CARE-Check (or audit), we offer a structured website review from a psychological and ethical perspectivethat goes beyond mere functionality. Depending on the CARE package you choose, the audit results and prioritised recommendations will be available to you within 5 days (Essentials package), 2 weeks (Impact package) or a maximum of 6 weeks (Deep Dive package).
We analyse digital products across four key dimensions: Cognitive, Accessible, Responsible, Ethical – in short CARE.
The four dimensions of ethical UX
- Cognitive: We check whether we are overwhelming our users, e.g. by offering too many options or too much information.
- Accessible: : In the audit, we examine whether we are excluding people, e.g. due to poor colour contrast, small touch targets, or a lack of WCAG compliance.
- Responsible: Are we unconsciously using manipulative design tricks, such as hidden sign-up options or misleading buttons? These questions are the focus of the Responsible Audit.
- Ethical: In this audit, we check whether our product is fair, trustworthy and respectful towards everyone.
How do you benefit from ethical UX Design?
The CARE Audit is ideal if:
You are experiencing high drop-off rates: You have a specific area (e.g. donation checkout, course registration or application form) where users are leaving, and you want to know why.
You need quick wins: You require recommendations that can be implemented immediately – with a limited budget and time commitment.
Want to minimise risks: You want to identify potential barriers (WCAG) or problematic design patterns (DSA) at an early stage to avoid legal pitfalls.
Are looking for sound guidance: You want a clear assessment of where you currently stand in terms of digital accessibility and ethical standards.
Clear guidance in 4 steps and 5 days
Our process is streamlined and tailored to your day-to-day operations
No-obligation initial call (15–30 mins)
We clarify your requirements. Then you decide whether a CARE Audit package is right for you.
Kick-off
Together, we define the process and the screens we will review in the CARE Audit.
Analysis
We review your application against the CARE dimensions.
Report & Handover
You’ll receive a detailed report including an executive summary, screenshots and a prioritised roadmap (from quick wins to strategic recommendations).
The best part: it’s quick and easy. Once you’ve booked a CARE package, you can have the finished report in your hands within 5 days of the kick-off .
Launch offer: 20% off the Essentials package
To mark the launch, we’re offering you a fantastic deal: the first three enquiries will receive a 20% discount on the Essentials package:
- Regular price: 4.900 €
- Launch offer: 3.920 €
- Your saving: 980 €
Full details of the CARE Essentials Package, as well as the other CARE packages, can be found on the CARE Audit page.
