From assumptions to insights

What do users and stakeholders really need?

We conduct interviews or observations with real users, analyse existing systems or collect and evaluate early ideas in stakeholder workshops – depending on what your project requires. This creates a shared understanding: Where are the pain points? What’s missing? What already works? And where are the opportunities no one has yet spotted?

The results help define functional, emotional and strategic requirements that are realistic and comprehensible. This ensures that solutions are not built blindly, but based on real value.

Research meets strategy

Our requirements analysis goes beyond identifying user needs: it also delivers insights to sharpen your UX Vision and strategic goals. We identify opportunities for innovation and provide the basis for your next steps.

We work collaboratively: involving you and your team, mapping interrelations and making requirements tangible through tools such as user journeys, service blueprints, personas or prioritisation tools like cost/impact matrices. Instead of 80-page PDFs, you get clear, actionable insights and requirements: prioritised, understandable and relevant for everyone involved – from design and development to management.

How this can work in practice:

• In media organisations, we identify how digital information offerings can be made more accessible, clearer and more trustworthy – including for target groups that are often overlooked.
• In industrial companies, we show how digital tools can align with real-world work conditions, improving efficiency and reducing errors.
• In educational institutions, we analyse the needs of diverse user groups – from students to administration and create clarity for learning platforms, course registration or access to information.
• In NGOs, we identify digital barriers in donation, participation or campaign processes and develop requirements for accessible platforms that enable true participation.