From “How does this even work?” to “Why isn’t everything like this?”

UX is more than nice interfaces, it’s brand communication.

To us, UX Design means more than just buttons and layouts. It’s about building relationships – between people and companies, organisations or institutions; between expectations and experiences. We think from the perspective of the people using it, not from the feature set. Always aiming to untangle complexity, enable real participation, and make your values tangible through experience.

What does that look like in practice?

• For media houses: Information platforms that are accessible, trustworthy and easy to navigate – even under pressure or from the road
• For industrial companies,: Digital tools that help staff in maintenance, planning, or service work efficiently and error-free, even when processes are complex
• For educational institutions,: Learning platforms that adapt to the daily routines of students and educators, with a clear structure, intuitive navigation and accessibility across all devices. Good UX helps break down barriers, boost motivation and reduce admin overhead.
• For NGOs,: Platforms that enable participation, without digital stumbling blocks. Whether it’s donations, petitions or community engagement, participation needs clear and frictionless paths.

Taking users seriously from the start

We believe you can’t design well unless you know how to listen. That’s why we always start our projects with real research and Requirements Analysis directly with the people who want to or have to use the product. What do they need? What’s not working? What’s annoying? And what brings joy? We find out and translate these insights into clear concepts, smooth processes and thoughtful interfaces.

• In media, this can mean clear navigation for complex article structures, smart personalisation without surveillance, and a reading experience free of visual overload.
• In industry: Touch interfaces that work even with gloves or in poor lighting, or dashboards for users with limited digital literacy.
• In education: Interfaces that hold up under pressure or in inclusive learning settings. Clear, stress-free user guidance – for pupils, students, teachers and admin teams alike.
• For NGOs,: Simple language, inclusive design, and processes that don’t leave anyone behind, not even those with slow internet or little digital experience.

Design that works for people, business and society

Good UX is more than “it works”: It relieves pressure, motivates and includes. And yes – it also saves money: fewer support tickets, less user frustration, more efficiency. UX Design isn’t a nice-to-have – it’s a tool for meaningful change in organisations, products and mindsets.

Especially in areas where digital services aren’t just “nice”, but necessary – like access to news, getting work done, or taking part in civic life – UX makes the difference between frustration and flow, between exclusion and participation, between stagnation and impact.