UX maturity is omnipresent in projects, whether it is discussed or not. This is because UX maturity describes a company's understanding of user-centred design & its capacity to systematically work and deliver user-centred results.
UX maturity models are the hierarchical arrangement of this understanding and capacity. At each level, there are typical company attributes that give us an indication of what we can achieve in terms of user-centred design. Because if we want to achieve too much too soon, there is a high probability that we will miss targets, overburden companies and ultimately deliver results that disappear into drawers instead of being used.
When we take on too much too soon, the result is sometimes different than expected. Source: Bored Panda
In this process, UX maturity models are to be understood as guidelines that help to gain insights and generate ideas, which in turn should inspire realisable actions.
If we know what maturity level we are at, we can achieve better, more effective results. This is because we remain realistic in our plans and define achievable goals. This makes our work as UX designers more sustainable, as it actually helps companies move forward. In addition, achieved goals motivate companies to continue working on their UX maturity in order to gradually achieve a user-centred approach. Why is this important? Because good design is good for business!
During a 15-minute keynote speech by the regional research plus meetups in Mannheim Jennifer was able to give an insight into the topic of UX maturity. She explained the topic using various models and why it plays a role in projects. For anyone who has never dealt with the topic of UX maturity before, there are tips at the end of the presentation on how to get started. Have fun watching! (link opens google slide presentation)
Research plus is a series of events organised by the German Society for Online Research e.V. . The event in May was organised in cooperation with the Digital Media Women Rhine-Neckar instead.
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Rafiki on storyset.com
