Blog & News
UX Blog and Studio News
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
How UX Design Influences Trust: The Halo Effect in Digital Products
Der Halo-Effekt einfach erklärt Der Halo-Effekt ist eine gut belegte kognitive Verzerrung aus der Psychologie. Er beschreibt das Phänomen, dass ein einzelnes positives Merkmal unsere gesamte Wahrnehmung einer Person, Marke oder eines Produkts beeinflusst. Wenn wir...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
Ethical aspects and principles of usability tests
As part of the psychology degree programme, students must complete a certain number of so-called subject hours for admission to the final thesis. This amounts to a total of around 30 hours and has the function of analysing research from the perspective of...
Which usability test do I need?
In usability testing, two broad categories of tests can be distinguished - namely summative usability tests (summarising results) and formative usability tests ("shaping" the design). Which type of test you need depends on what you...
Usability tests - why they are worthwhile
Usability tests are a popular and promising evaluative method for uncovering problems in the operation of software, websites and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a user.
We Are Female Founders
The Female Founders Map of the GIG7 Competence Centre FeMale Business in Mannheim is online. Of course, our Mannheim office can also be found on it. The campaign was launched to celebrate the 20th anniversary of the GIG7 Competence Centre FeMale Business and...
What UX experts can learn from journalists.
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
How UX Design Influences Trust: The Halo Effect in Digital Products
Der Halo-Effekt einfach erklärt Der Halo-Effekt ist eine gut belegte kognitive Verzerrung aus der Psychologie. Er beschreibt das Phänomen, dass ein einzelnes positives Merkmal unsere gesamte Wahrnehmung einer Person, Marke oder eines Produkts beeinflusst. Wenn wir...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
Ethical aspects and principles of usability tests
As part of the psychology degree programme, students must complete a certain number of so-called subject hours for admission to the final thesis. This amounts to a total of around 30 hours and has the function of analysing research from the perspective of...
Which usability test do I need?
In usability testing, two broad categories of tests can be distinguished - namely summative usability tests (summarising results) and formative usability tests ("shaping" the design). Which type of test you need depends on what you...
Usability tests - why they are worthwhile
Usability tests are a popular and promising evaluative method for uncovering problems in the operation of software, websites and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a user.
We Are Female Founders
The Female Founders Map of the GIG7 Competence Centre FeMale Business in Mannheim is online. Of course, our Mannheim office can also be found on it. The campaign was launched to celebrate the 20th anniversary of the GIG7 Competence Centre FeMale Business and...
What UX experts can learn from journalists.
The problem with surveys as a design research tool. Yes, we know: using surveys for ux research allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely...
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Idea: Ladies who lunch - Connecting working ladies during lunch breaks
You probably all have that one issue you keep complaining about. It may be either something you miss or something you want to change. So you have two choices: You try to do something about it or you keep complaining which is - honestly - misspent time.
ROOOAAAAR - The Geekettez are part of the bwlions delegation team
We are delighted to announce that our studio has been selected to be one of ten delegates from Baden-Württemberg's creative industries travelling to this year's Cannes Lions International Festival for Creativity...
Ladies that UX is coming to Berlin.
To all the Berlin women in the field of user experience - there is another meet-up in town! Together with a few other ladies, Steffi co-founded the Berlin chapter of Ladies that UX, an international organisation connecting women in the user experience field. What is...
Lecture: Breaking down software-based barriers in the design process
Last Wednesday, we gave a presentation at the UIG Spring Conference about a tool that has greatly simplified our design process: Sketch App. Like many project teams, we are constantly asking ourselves where exactly we should start...
Anatomy of a design pitch
A case study of our first pitch experience In the midst of last summer's dog days we were following our morning routines containing smalltalk, twitter coffee, dealing with waking up, more coffee, slowly getting into workmode, opening mail, when - bam! - _the_ email...
Can we overcome Adobetron?
Raise your hand if you are using an Adobe product.Raise your hand if you are satisfied with that product. Hmmm, less hands up the second time around. We felt the same way. As UI designers the Adobe pallet has not been working that well for us lately. We have been...
Our UX Studio was featured in PAGE magazine
We are delighted that our studio has been featured in the leading German design magazine PAGE in the "Portfolio of the Month" section and that we have been recognised by such a respected publication in the design community. As UX designers, we are constantly...
Webmontag Mannheim Talk: On the disappearance of the graphical user interface
Anything, anytime, anywhere? 'In the twenty-first century, the technology revolution will move into the everyday, the small and the invisible. (Mark D. Weiser, XEROX) This week we were invited to the Webmontag in Mannheim, where we gave a short introduction to...
We speak at the Usability Congress 2013 in Frankfurt
We are looking forward to speaking at the "Usability Congress", which takes place on 10 and 11 October in Frankfurt. Our presentation will be part of the "Trends & Innovations" track and will focus on the topic of "NO UI" (No User Interface). NO UI, also known as...