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UX Blog and Studio News
UX - but sustainable!
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.
What will come/remain in 2023? Topic #2: Social-ecological experience design
There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
The Halo Effect in UX Psychology – How It Shapes Trust and Digital Products
The halo effect is a well-documented cognitive bias. It describes the socio-psychological phenomenon whereby a first impression or knowledge of a particular characteristic of a person dominates the overall impression. Other characteristics are thus neglected...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
Ethical aspects and principles of usability tests
As part of the psychology degree programme, students must complete a certain number of so-called subject hours for admission to the final thesis. This amounts to a total of around 30 hours and has the function of analysing research from the perspective of...
Which usability test do I need?
In usability testing, two broad categories of tests can be distinguished - namely summative usability tests (summarising results) and formative usability tests ("shaping" the design). Which type of test you need depends on what you...
Usability tests - why they are worthwhile
Usability tests are a popular and promising evaluative method for uncovering problems in the operation of software, websites and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a user.
UX - but sustainable!
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.
What will come/remain in 2023? Topic #2: Social-ecological experience design
There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
The Halo Effect in UX Psychology – How It Shapes Trust and Digital Products
The halo effect is a well-documented cognitive bias. It describes the socio-psychological phenomenon whereby a first impression or knowledge of a particular characteristic of a person dominates the overall impression. Other characteristics are thus neglected...
Making informed decisions and prioritising requirements with personas and journey maps
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimisation potential. This in turn helps to make well-founded decisions about...
Ethical aspects and principles of usability tests
As part of the psychology degree programme, students must complete a certain number of so-called subject hours for admission to the final thesis. This amounts to a total of around 30 hours and has the function of analysing research from the perspective of...
Which usability test do I need?
In usability testing, two broad categories of tests can be distinguished - namely summative usability tests (summarising results) and formative usability tests ("shaping" the design). Which type of test you need depends on what you...
Usability tests - why they are worthwhile
Usability tests are a popular and promising evaluative method for uncovering problems in the operation of software, websites and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a user.
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UX research methods - In which cases are user interviews actually appropriate?
In the design process, you can use various methods or a mix of methods to make the product, website or app "better" in the sense of "user-centred" - in other words, you gain valuable insights into the world of the user. In UX design, we use...
A love story about Human-Machine Touchpoints turned Companionship
Being sick over the holidays can also have its advantages. I finally had the time to catch up on a lot of films I missed last year. One of them was HER by Spike Jonze - and it absolutely blew me away! So much so that I went straight to the...
Adapting creative writing methods in digital advertising
We recently worked on a project in which we were asked to create landing pages for marketing messages that would generate active users for a web service. The target group was a very diverse group of consumers. Frankly speaking, a typical advertising gig. While...
UX Design means Strategy. Deal with it.
Or: Why Designers have to think strategically. The purpose of this blog post is simple: We want to write a little bit more about things that we have learned, our process and yes - even about some mistakes we have made since we teamed up and founded our little...
UX reads in June
Some links we have gathered for you. Enjoy! Yes - UX does not end by delivering the GUI to the development department. 😉 'The best front-end developers think and talk using design language more than tech talk.' Great User Experiences Require Great Front-End...
A more effective workflow with GUI Libraries
Or: A different approach in creating visual designs for web and mobile applications. Nowadays, as websites are turning more and more towards behaviour-driven applications, a polished, overall screen design of every page makes - in our opinion - no sense at all. We can...
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We attended the expert workshop on the Algo.Rules!
In May last year, we were invited to an expert workshop organised by iRight Labs and Algoethik, a Bertelsmann Stiftung project on the topic of "Algo.Rules". Algorules are, in short, ethical design criteria for algorithmic systems....
Lecture: The ROI of a positive user experience
Last week, we were invited to give a presentation on the ROI of a positive user experience at the c't in Cologne. We were delighted with the enquiry, as the conference primarily deals with topics relating to front-end development. With ROI...
Common Voice Project Goes Multilingual
Das großartige Common Voice Projekt, an dem wir gemeinsam mit Mozilla gearbeitet haben, hat gerade ein wichtiges Upgrade erhalten:„Today, Mozilla officially kickstarts the process of collecting voice data for three more languages: French, German, and, a little random,...
Idea: Ladies who lunch - Connecting working ladies during lunch breaks
You probably all have that one issue you keep complaining about. It may be either something you miss or something you want to change. So you have two choices: You try to do something about it or you keep complaining which is - honestly - misspent time.
ROOOAAAAR - The Geekettez are part of the bwlions delegation team
We are delighted to announce that our studio has been selected to be one of ten delegates from Baden-Württemberg's creative industries travelling to this year's Cannes Lions International Festival for Creativity...
Ladies that UX is coming to Berlin.
To all the Berlin women in the field of user experience - there is another meet-up in town! Together with a few other ladies, Steffi co-founded the Berlin chapter of Ladies that UX, an international organisation connecting women in the user experience field. What is...
Lecture: Breaking down software-based barriers in the design process
Last Wednesday, we gave a presentation at the UIG Spring Conference about a tool that has greatly simplified our design process: Sketch App. Like many project teams, we are constantly asking ourselves where exactly we should start...
Anatomy of a design pitch
A case study of our first pitch experience In the midst of last summer's dog days we were following our morning routines containing smalltalk, twitter coffee, dealing with waking up, more coffee, slowly getting into workmode, opening mail, when - bam! - _the_ email...
Can we overcome Adobetron?
Raise your hand if you are using an Adobe product.Raise your hand if you are satisfied with that product. Hmmm, less hands up the second time around. We felt the same way. As UI designers the Adobe pallet has not been working that well for us lately. We have been...