Blog & News
UX Blog and Studio News
Together for a sustainable future! Start of cooperation with the TU Munich in the joint project GrowFlowFly
Together with the Technical University of Munich (TUM) as project coordinator, as well as the partners Martin Luther University Halle-Wittenberg (MLU), RWTH Aachen University (RWTH) and aratall GmbH, Osnabrück, we are working with Claudius Brodmann...
The taz publishing house successfully goes online with a new design of the publishing pages
In September this year, the renowned taz publishing house carried out a relaunch that marked the start of a new chapter for taz, as the publisher replaced the printed newspaper during the week with a purely digital one. The aim was therefore to create a focus...
We turn 12! Happy Birthday to us!
Today we are celebrating our 12th studio anniversary🎈🥳! Since our foundation in 2011, we have worked tirelessly to establish the topic of UX and user research in organisations, helped to drive great and innovative solutions, and partly...
UX Camp Europe 2023 Berlin: We were there!
This year's UX Camp Europe took place in Berlin on 4 and 5 June with around 500 participants from all over the world. The event has been organised annually in Berlin since 2009 and is one of the largest UX barcamps to come out of the European UX...
UX - but sustainable!
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.
What will come/remain in 2023? Topic #2: Social-ecological experience design
There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
How UX Design Influences Trust: The Halo Effect in Digital Products
Der Halo-Effekt einfach erklärt Der Halo-Effekt ist eine gut belegte kognitive Verzerrung aus der Psychologie. Er beschreibt das Phänomen, dass ein einzelnes positives Merkmal unsere gesamte Wahrnehmung einer Person, Marke oder eines Produkts beeinflusst. Wenn wir...
Together for a sustainable future! Start of cooperation with the TU Munich in the joint project GrowFlowFly
Together with the Technical University of Munich (TUM) as project coordinator, as well as the partners Martin Luther University Halle-Wittenberg (MLU), RWTH Aachen University (RWTH) and aratall GmbH, Osnabrück, we are working with Claudius Brodmann...
The taz publishing house successfully goes online with a new design of the publishing pages
In September this year, the renowned taz publishing house carried out a relaunch that marked the start of a new chapter for taz, as the publisher replaced the printed newspaper during the week with a purely digital one. The aim was therefore to create a focus...
We turn 12! Happy Birthday to us!
Today we are celebrating our 12th studio anniversary🎈🥳! Since our foundation in 2011, we have worked tirelessly to establish the topic of UX and user research in organisations, helped to drive great and innovative solutions, and partly...
UX Camp Europe 2023 Berlin: We were there!
This year's UX Camp Europe took place in Berlin on 4 and 5 June with around 500 participants from all over the world. The event has been organised annually in Berlin since 2009 and is one of the largest UX barcamps to come out of the European UX...
UX - but sustainable!
UX ðŸ'š Earth Day: How can we motivate people to adopt sustainable behaviour? Today is Earth Day! A good occasion for us to actively ask ourselves how we can design technologies in such a way that they have a positive impact on our environment.
What will come/remain in 2023? Topic #2: Social-ecological experience design
There has long been a demand for product developers and designers to look beyond their own wishes, needs and goals and create products that are centred on people and add value in this sense. In...
What will come/remain in 2023? Topic #1: Inclusive design
A little late, but nevertheless from us: Happy New Year, Happy New Year and Bonne Année! In this series of articles - as in 2020 - we would like to present some topics that are important to us on the one hand and that are increasingly being discussed in the industry on the other...
Cognitive Psychology for Designers: Feature Integration Theory and Visual Search
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first stage is an automatic process of...
How UX Design Influences Trust: The Halo Effect in Digital Products
Der Halo-Effekt einfach erklärt Der Halo-Effekt ist eine gut belegte kognitive Verzerrung aus der Psychologie. Er beschreibt das Phänomen, dass ein einzelnes positives Merkmal unsere gesamte Wahrnehmung einer Person, Marke oder eines Produkts beeinflusst. Wenn wir...
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Deutsche Post's postage stamp machine vs. humans
6 UX flaws to avoid if you want to design stories with happy endings Last week I was standing in line to get a post stamp at the German post office. A task that can be done at the counter but also at annoying machines that give out 1 cent stamps (instead of change) if...
UX research methods - In which cases are user interviews actually appropriate?
In the design process, you can use various methods or a mix of methods to make the product, website or app "better" in the sense of "user-centred" - in other words, you gain valuable insights into the world of the user. In UX design, we use...
A love story about Human-Machine Touchpoints turned Companionship
Being sick over the holidays can also have its advantages. I finally had the time to catch up on a lot of films I missed last year. One of them was HER by Spike Jonze - and it absolutely blew me away! So much so that I went straight to the...
Adapting creative writing methods in digital advertising
We recently worked on a project in which we were asked to create landing pages for marketing messages that would generate active users for a web service. The target group was a very diverse group of consumers. Frankly speaking, a typical advertising gig. While...
UX Design means Strategy. Deal with it.
Or: Why Designers have to think strategically. The purpose of this blog post is simple: We want to write a little bit more about things that we have learned, our process and yes - even about some mistakes we have made since we teamed up and founded our little...
UX reads in June
Some links we have gathered for you. Enjoy! Yes - UX does not end by delivering the GUI to the development department. 😉 'The best front-end developers think and talk using design language more than tech talk.' Great User Experiences Require Great Front-End...
A more effective workflow with GUI Libraries
Or: A different approach in creating visual designs for web and mobile applications. Nowadays, as websites are turning more and more towards behaviour-driven applications, a polished, overall screen design of every page makes - in our opinion - no sense at all. We can...
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The City of Mannheim's equality action plan has been adopted. We were allowed to contribute to it!
Equality and inclusivity is a topic that is close to our studio's heart, and not just in the context of our projects. That's why we immediately and enthusiastically agreed when we were asked by the city's Charter Advisory Board "for equality between women and men at local level" to...
New website for the Franco-German Citizens' Fund
We created the concept, the information architecture and the UI design for the relaunch. The revised website of the Franco-German Civic Fund now presents itself with a clear user interface, a user-centred design and a user-friendly interface.
We are delighted to receive bronze at ADC 2021 for the taz app.
Our client taz, die tageszeitung has made it onto the winners' podium of the Art Directors Club (ADC) with its new app! The app was honoured with a bronze nail in the category "Editorial - Newspaper - Redesign". To emphasise the future viability...
We attended the expert workshop on the Algo.Rules!
In May last year, we were invited to an expert workshop organised by iRight Labs and Algoethik, a Bertelsmann Stiftung project on the topic of "Algo.Rules". Algorules are, in short, ethical design criteria for algorithmic systems....
Lecture: The ROI of a positive user experience
Last week, we were invited to give a presentation on the ROI of a positive user experience at the c't in Cologne. We were delighted with the enquiry, as the conference primarily deals with topics relating to front-end development. With ROI...
Common Voice Project Goes Multilingual
Das großartige Common Voice Projekt, an dem wir gemeinsam mit Mozilla gearbeitet haben, hat gerade ein wichtiges Upgrade erhalten:„Today, Mozilla officially kickstarts the process of collecting voice data for three more languages: French, German, and, a little random,...
Idea: Ladies who lunch - Connecting working ladies during lunch breaks
You probably all have that one issue you keep complaining about. It may be either something you miss or something you want to change. So you have two choices: You try to do something about it or you keep complaining which is - honestly - misspent time.
ROOOAAAAR - The Geekettez are part of the bwlions delegation team
We are delighted to announce that our studio has been selected to be one of ten delegates from Baden-Württemberg's creative industries travelling to this year's Cannes Lions International Festival for Creativity...
Ladies that UX is coming to Berlin.
To all the Berlin women in the field of user experience - there is another meet-up in town! Together with a few other ladies, Steffi co-founded the Berlin chapter of Ladies that UX, an international organisation connecting women in the user experience field. What is...